Project Overview:
Pace+ is a skincare brand designed for athletes and active lifestyles. Built around the needs of high-performance users, the brand focuses on protecting and restoring skin from sun, sweat, and physical strain. The goal was to create a clean, modern, and energetic identity that reflects the brand’s performance-first promise.
Pace+ is a skincare brand designed for athletes and active lifestyles. Built around the needs of high-performance users, the brand focuses on protecting and restoring skin from sun, sweat, and physical strain. The goal was to create a clean, modern, and energetic identity that reflects the brand’s performance-first promise.
Creative Direction:
The visual identity uses bold, minimal typography combined with dynamic color blocking to convey motion and clarity. The turquoise and orange gradient of the “+” icon becomes a unifying element across all packaging, symbolizing recovery and energy.
The visual identity uses bold, minimal typography combined with dynamic color blocking to convey motion and clarity. The turquoise and orange gradient of the “+” icon becomes a unifying element across all packaging, symbolizing recovery and energy.
Deliverables:
Brand identity
Product Packaging
Label layout
Lifestyle mockups and hero renders
