Project Overview:
Melto is a modern ice cream brand built around a single idea: the perfect melty moment. The goal of this project was to craft a bold yet smooth visual identity that captures the simplicity and emotional pull of really good ice cream — the kind you eat straight from the tub.
Melto is a modern ice cream brand built around a single idea: the perfect melty moment. The goal of this project was to craft a bold yet smooth visual identity that captures the simplicity and emotional pull of really good ice cream — the kind you eat straight from the tub.
Creative Direction:
The branding emphasizes clean typography, creamy textures, and strong black-and-white contrast to reflect the product’s no-fluff promise: great flavor, smooth texture, and nothing extra. The primary logo features a custom-drawn “m” that melts downward, anchoring the brand in both name and experience. Supporting type choices are friendly and nostalgic, reinforcing the indulgent, comfort-first tone of the product.
The branding emphasizes clean typography, creamy textures, and strong black-and-white contrast to reflect the product’s no-fluff promise: great flavor, smooth texture, and nothing extra. The primary logo features a custom-drawn “m” that melts downward, anchoring the brand in both name and experience. Supporting type choices are friendly and nostalgic, reinforcing the indulgent, comfort-first tone of the product.
Deliverables:
Primary + secondary logos
Ice cream tub packaging
Custom paper bag design for in-store pickup and delivery
Full product mockups for presentation
3D render/ AI background
3D Render
Secondary Logo
Package Design
